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QNB
A research-led look at navigation, transfer reassurance and task prioritisation in a feature-rich banking environment.
Headquarters photo: QNB / PR Newswire
COMPANYQNB
INDUSTRYMobile banking · Service design
LOCATIONDoha, Qatar
RESEARCH TYPEINDEPENDENT EDITORIAL RESEARCH
VERIFIED FACT / 0103 — app languages ↗
VERIFIED FACT / 0203 — OS families: iOS, Android, Harmony ↗
VERIFIED FACT / 0301 — customisable global dashboard ↗
PRIMARY SOURCEVIEW THE SOURCE ↗
THE QUESTION, THE IDEA, THE TEST.
THE CONTEXT
QNB describes account management, bill payments, local and international transfers, cards and digital onboarding on its official mobile-banking page; it lists Arabic, English and French support. SOURCE ↗
THE QUESTION
A general banking design challenge: how should frequent actions stay easy to reach while less frequent and security-sensitive tasks remain clearly explained?
THE DIRECTION
Organise the experience around user tasks, confidence and recovery from error.
DESIGN DECISIONS
- Surface balance, transfer and payment tasks in a stable, customisable home.
- Use progressive disclosure for fees, limits, recipients and confirmation details.
- Give every transfer a clear status, receipt and help path.
- Test Arabic and English journeys independently, including numbers and directional controls.
THE JOURNEY
- 01 / Choose a task
- 02 / Review important details
- 03 / Confirm with confidence
THE MEASUREMENT
- Task completion rate
- Transfer abandonment by step
- Support contacts per completed task
THE TAKEAWAY
Complex products need simple routes, not simplistic products.
